Podcasting will be at the heart of a new content strategy at the New York Times, according to a very illuminating interview with NYT chief executive and ex-BBC director general Mark Thompson just published on Digiday UK.
“I think we’re getting better at getting people to recognize the extent at which our journalism is different and distinctive, the amount of money we put into investigative journalism, which has really paid dividends this year, ” he said.
“To me, the really big thing is, the investment in great content is what’s driving the subscriptions. I think we’ve also gotten better with our marketing tactics and our digital product work.”
The full interview can be found here.